Porsche Sportscar Cinema

An immersive video experience put guests behind the wheel of the Targa 911



Porsche challenged us to create an immersive video experience for the Porsche Experience Center in Los Angeles giving users a shareable moment inside one of their newest high-end sports cars. The “Sports Car Cinema," as we dubbed it, placed guests behind the wheel of the Targa 911 and recreated the experience of running high-speed laps around the test track.


A Cinematic Video Experience

To pull this off, we shot and produced video panels of the Targa 911 zipping around the test course for the B-reel, as well as matching panels that would be green-screened into the windows of the car interior to bring the experience to life.

At the live event, guests were shot from multiple angles simultaneously inside a stationary Targa surrounded by a green-screen set. Cued by video footage from the pre-production, users tossed and turned around the track.

The results were as fun as they were shareable, and led to a lot of compliments and concerned comments from impressed friends on Instagram.

How we
got there

OM Digital produced and shot B-Reel to complete the experience.
Creative Direction
OM Digital served as a strategic design partner, from concept to execution.
Custom UI/UX
A custom user interface was designed to deliver guests a seamless user experience.
Green Screen Video
Green screen video technology was used to create an immersive experience.

Similar Case Studies

Mail Icon hello@omdigital.com
Phone Icon +1-855-935-5925