COVERGIRL Video Booth

COVERGIRL asked us create an in-store experiential strategy that would ensure that they will be buzzing on social media with premium video content year-round.

Our team responded by designing a custom OM Booth to live in the space.

For this project, our team created a unique form factor with integrated beauty-lighting to perfectly match the brand and aesthetic of their new store. Built on our versatile OM Booth 2 video platform, the booth boasts custom Covergirl-branded user interface and video style.

The booth has already been used by almost 10,000 people reaching an estimated audience over a 3 million people. We look forward to keeping that buzz going year-round with fresh new content.