CASE STUDY
NFLPA Rookie Premiere 2024
For the 2024 Rookie Premiere, OM created an exciting series of films featuring each player of this year's Rookie Class, generating over 5 million organic views for NFLPA.
Using a visual language that spoke to achievement, celebration, and the culmination of years of hard work, each of these films captured the players debuting their newly-minted NFL Jerseys and served as hype videos for the NFLPA, players and teams alike.
We leveraged the amazing setting of the LA Coliseum’s stadium and incorporated a simple set design to bring variety to the shoot. Through a combo of camera, lighting and post techniques, we created stylized and high-energy films.
The campaign produced over 5 million organic views for NFLPA and created buzz around the internet that filled the football void as fans eagerly await the new season.
GALLERY
GALLERY