THE CHALLENGE
Creating an iconic red carpet experience
The goal was to design and produce an immersive video experience that matched the aesthetic and production value of the fashion show, but could be shared in real-time by celebrity guests.
THE RESULT
An organic audience larger than the Super Bowl
The groundbreaking concept, designed and produced by OM, with generative visuals from The Mill, created a mind bending environment for celebrity cameos, captured by a full sized technocrane. The videos were posted by dozens of celebrity guests, reaching an audience of over 150 million people in the first 24 hours, larger than the Nielson rating of 98 million who watched the 2018 Super Bowl.
How we
got there
IMPACT
Organic Instagram posts in real time by A-list celebrities from Cara Delevinge to Gigi Hadid.
Social Media posts reached an audience of over 150 million
The supercut was used as an official promotion by Savage X Fenty and Amazon Prime Video.
Participants included Cara Delevingne, Gigi Hadid, Paris and Nicky Hilton, and many more
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