Savage x Fenty Launch at NYFW

Gigi Hadid and Cara Delevingne top an all-star cast of celebrities in this iconic video experience for the Savage X Fenty NYFW show streaming on Amazon Prime Video September 20th.

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THE CHALLENGE

Creating an iconic red carpet experience

The goal was to design and produce an immersive video experience that matched the aesthetic and production value of the fashion show, but could be shared in real-time by celebrity guests.

THE RESULT

An organic audience larger than the Super Bowl

The groundbreaking concept, designed and produced by OM, with generative visuals from The Mill, created a mind bending environment for celebrity cameos, captured by a full sized technocrane. The videos were posted by dozens of celebrity guests, reaching an audience of over 150 million people in the first 24 hours, larger than the Nielson rating of 98 million who watched the 2018 Super Bowl.

How we
got there

Creative Concepting and Ideation
OM provided strategy and design, from concept to execution.
Set Design
Managed set design and fabrication.
On-Site Technical Production
Managed all facets of production, including video, lighting, and direction.
Managing live edits and posts
Managing live edits and post-production for promotional material.
Creative Partners
Generative Visuals by The Mill
Social Media Sharing
Handled by the OM Share technology platform.

IMPACT

Organic Instagram posts in real time by A-list celebrities from Cara Delevinge to Gigi Hadid.
Social Media posts reached an audience of over 150 million
The supercut was used as an official promotion by Savage X Fenty and Amazon Prime Video.
Participants included Cara Delevingne, Gigi Hadid, Paris and Nicky Hilton, Hailee Steinfeld, Diplo, Vanessa Hudgens, Migos, Halsey, Fat Joe and DJ Khaled, Skrillex, A$AP Ferg and Renell Medrano, G-Eazy, Monica, Kehlani, Normani, Saweetie, Emily DiDonato, Quincy, Chris Rock and Diane von Furstenberg and many more.

Hire Us

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