Creating an iconic red carpet experience
The goal was to design and produce an immersive video experience that matched the aesthetic and production value of the fashion show, but could be shared in real-time by celebrity guests.
An organic audience larger than the Super Bowl
The groundbreaking concept, designed and produced by OM, with generative visuals from The Mill, created a mind bending environment for celebrity cameos, captured by a full sized technocrane. The videos were posted by dozens of celebrity guests, reaching an audience of over 150 million people in the first 24 hours, larger than the Nielson rating of 98 million who watched the 2018 Super Bowl.