Pure Genius Brainwave Art
AWESTRUCK Marketing group came to us to design a custom brainwave art app for their client CBS, to promote the show Pure Genius at New York Comic-Con. We had a limit footprint at a convention and guests' attention would spread thin among many booths.
To achieve their creative concept we looked at what technology we had available and developed a system where the readings from brainwave scanners were converted into unique pieces of art. Guests put on the wireless headset and then simply touched the screen to begin. The screen in front of them then showed their brain wave patterns and convert it into beautiful knit colors, specific to each guest. A printer on the side of the wall gave them a take-away print of their brainwave art and they were given the option to email themselves the digital version as well.
We believe technology is meant to delight. Our product design process draws from years of experiential marketing. From the drawing board, our engineers and developers worked directly with our creative team with a focus on the experience rather than the ‘product.’ We looked at the brand guidelines and the client goals and matched those against what would make amazing shareable content.
Everything we make is built with as much care as the brands they serve. Our in-house designers, developers, and engineers are committed to ensuring that all materials have the perfect look and feel, the user interface is a pleasure to use, and tight deadlines are managed without delays.
We believe the greatest value for our clients lies in the combination of our creative direction and the engagement provided by our technicians and on-site representatives. Our team is ready to deploy bespoke projects and national campaigns with equal precision.
Rigorous data collection and easy to read summaries are essential to communicating the value provided by experiential marketing and organic social media campaigns. That’s why our hosting back-end is designed to include a robust analytics engine that tracks reach long after the on-the-ground campaign has ended.
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