THE CHALLENGE
Hitting the runway in style
Project Runway wanted to celebrate their return to Bravo with an immersive video experience that would let guests at SXSW hit the runway in style.
The venue for the shoot was a converted shipping container, which meant getting creative with set design to get the most out of the space and maintain the illusion of depth.
THE SOLUTION
Custom Set Design & Video Production
We created a custom set design inspired by the new Project Runway stage and completed it with dynamic lighting controls synced to a planned shot sequence.
Guests were shot from multiple angles and videos were edited together and shared instantly using our OM Studio Platform.