91st Academy Awards

Stars record and share instant studio videos at The 91st Academy Awards Ceremony



From the Red Carpet to Instagram — Instantly.

The Academy wanted to capture the moment by letting stars create and share unique video content, on the spot, with their massive social media audiences.


On-Brand Creative, Immersive Set Design

We collaborated with The 91st Academy Awards Ceremony to create a unique concept, incorporating their brand into a spectacular 3-dimensional set design comprised of custom LED tubes with synchronized, dynamic colors.

Our production team scripted cinematography, music and a custom video editing sequence, powered by our OM Studio Platform.

On the day of the event, our director and cinematographer shot single takes on a RED camera. They arrived at an iPad within 30 seconds — branded, edited and ready to be shared with the world.

How we
got there

Cinema Camera
A professional cinema camera was used to deliver film quality content.
Creative Concepting and Ideation
OM provided strategy and design, from concept to execution.
Custom Set Design
We designed, fabricated, and installed an on-brand lighting and stage design.
Lighting Programming
Using the tessellation motif from The Academy, a number of colored LED lights are arranged in a triangle.


Over 3 Million Views on Instagram
Organic Instagram posts by Major celebrities in real time
Videos viewed and re-shared internationally
The Academy’s most-viewed social media post, ever

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