THE CHALLENGE
From the Red Carpet to Instagram — Instantly.
The Academy wanted to capture the moment by letting stars create and share unique video content, on the spot, with their massive social media audiences.
THE SOLUTION
On-Brand Creative, Immersive Set Design
We collaborated with The 91st Academy Awards Ceremony to create a unique concept, incorporating their brand into a spectacular 3-dimensional set design comprised of custom LED tubes with synchronized, dynamic colors.
Our production team scripted cinematography, music and a custom video editing sequence, powered by our OM Studio Platform.
On the day of the event, our director and cinematographer shot single takes on a RED camera. They arrived at an iPad within 30 seconds — branded, edited and ready to be shared with the world.
How we
got there
HIGHLIGHTS
Over 3 Million Views on Instagram
Organic Instagram posts by Major celebrities in real time
Videos viewed and re-shared internationally
The Academy’s most-viewed social media post, ever
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