Oscars Red Carpet Studio

Stars record and share instant studio videos at The 91st Academy Awards Ceremony

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THE CHALLENGE

From the Red Carpet to Instagram — Instantly.

The Academy wanted to capture the moment by letting stars create and share unique video content, on the spot, with their massive social media audiences.

THE SOLUTION

On-Brand Creative, Immersive Set Design

We collaborated with The 91st Academy Awards Ceremony to create a unique concept, incorporating their brand into a spectacular 3-dimensional set design comprised of custom LED tubes with synchronized, dynamic colors.

Our production team scripted cinematography, music and a custom video editing sequence, powered by our OM Studio Platform.

On the day of the event, our director and cinematographer shot single takes on a RED camera. They arrived at an iPad within 30 seconds — branded, edited and ready to be shared with the world.

How we
got there

Custom Set Design
We designed, fabricated, and installed an on-brand lighting and stage design.
Creative Direction
OM Digital served as a strategic design partner, from concept to execution.
Lighting Programming
Using the tessellation motif from The Academy, a number of colored LED lights are arranged in a triangle.
Cinema Camera
A professional cinema camera was used to deliver film quality content.

HIGHLIGHTS

Over 3 Million Views on Instagram
Organic Instagram posts by Major celebrities in real time
Videos viewed and re-shared internationally
The Academy’s most-viewed social media post, ever

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