DJI x Adobe MAX 2019

DJI product technology integration

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THE OPPORTUNITY

DJI Product Integration

Beyond simply developing an engaging environment at Adobe MAX 2019, we tackled the unprecedented challenge of integrating DJI's Osmo Action camera into our OM Share workflow, relentlessly concepting, refining and tapping every resource at our disposal to offer a truly distinct and memorable attendee experience.

THE SOLUTION

Osmo Action Rough Rider

Through a combination of tech development, partner collaboration and our electric in-house experiential production team, we created an immersive "Rough Rider" activation that effectively highlighted the Osmo Action's groundbreaking RockSteady and front-facing camera features while successfully merging its tech with our own.

The results speak for themselves as guests quickly transformed into adrenaline junkies and instantly shared their thrill rides across social media with pre-edited and uniquely branded content.

How we
got there

Cross-Functional Collaboration
Deploying a holistically collaborative approach, we constantly worked across internal disciplines and with our expert partners to identify potential issues, develop effective solutions and produce the coolest possible outcome at each and every turn.
Custom "Rough Rider" Fabrication
We partnered with Event Special Effects to bring our "Rough Rider" vision to life, closely collaborating on every fabrication detail and ultimately crafting a one-of-a-kind build featuring a real motorcycle, rumbling platform and dynamic controllable lighting.
DJI Product Integration
Our Creative Technologist team jumped at the chance to integrate third-party product technology into our OM Share platform, incessantly testing, tweaking and testing again to establish the most seamless workflow possible, ultimately churning out OM-driven, Osmo Action-captured and readily shareable content.
Onsite at Adobe MAX
With user experience at the forefront of any awesome activation, our internal team of Directors, Camera Operators and Digital Techs absolutely crushed the three-day event, excitedly engaging with attendees and elevating DJI's presence in a crowded Adobe MAX convention space.

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