THE OPPORTUNITY
DJI Product Integration
Beyond simply developing an engaging environment at Adobe MAX 2019, we tackled the unprecedented challenge of integrating DJI's Osmo Action camera into our OM Share workflow, relentlessly concepting, refining and tapping every resource at our disposal to offer a truly distinct and memorable attendee experience.
THE SOLUTION
Osmo Action Rough Rider
Through a combination of tech development, partner collaboration and our electric in-house experiential production team, we created an immersive "Rough Rider" activation that effectively highlighted the Osmo Action's groundbreaking RockSteady and front-facing camera features while successfully merging its tech with our own.
The results speak for themselves as guests quickly transformed into adrenaline junkies and instantly shared their thrill rides across social media with pre-edited and uniquely branded content.