Athlete Studio for the Crossfit Games

Reebok Athlete Studio

For the 2018 Crossfit Games, Reebok asked us to produce an instant studio to create sport video cameos for athletes participating in the event. The videos would evoke the spirit and visual imagery of their "Always Striving" campaign.

Our Solution

The visual imagery of the campaign built on the use of repeating angles based on the same angles found within the Reebok Delta. The cutting lines represented repetition and resilience.

Using the OM video rendering engine, we were able to perfectly replicate this visual language, creating a script that would take raw footage from our onsite production, shot by a steadicam operator, and add the effect to finished videos in real-time, along with the cuts and edits that made the videos into a final product worthy of an ad spot.

Within a few minutes, the athletes were able to shoot their cameos and share them to their huge following of Crossfit enthusiasts on an iPad. A hand count revealed that the three-day installation had reached almost a million people, leveraging the power of great content, a clear brand message and the influence of social media.

Athlete Studio for the Crossfit Games
Athlete Studio for the Crossfit Games
Athlete Studio for the Crossfit Games
Athlete Studio for the Crossfit Games

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353 S Clarence St, Unit C
Los Angeles, CA 90033

67 35th Street C347 / C349
Brooklyn, NY 11232

52 O St NW Unit 106
Washington, DC 20001

Kungsholms Strand 171
112 48 Stockholm, Sweden
+46 734 001 543

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