Heineken Media Wall
Heineken signed a deal to sponsor Echo Stage in Washington, DC for a full year. Knowing they wanted to tap into the experiences people were having in order to sell the lifestyle as a brand, they contacted OM Digital to create a tool that would be large enough to stand out in a large venue and interesting enough to draw people to it.
What We Built
Our engineers and carpenters constructed an 8 foot by 8 foot wall containing 16 interactive screens showcasing looping video content. The star in the center is an LED array that can change color to fit the mood or situation and houses a camera that captures the patrons' moments. Those moments would be shared instantly with the patron as a branded video that can be shared on any social platform.
We believe technology is meant to delight. Our product design process draws from years of experiential marketing. From the drawing board, our engineers and developers worked directly with our creative team with a focus on the experience rather than the ‘product.’ We looked at the brand guidelines and the client goals and matched those against what would make amazing shareable content.
Everything we make is built with as much care as the brands they serve. Our in-house designers, developers, and engineers are committed to ensuring that all materials have the perfect look and feel, the user interface is a pleasure to use, and tight deadlines are managed without delays.
We believe the greatest value for our clients lies in the combination of our creative direction and the engagement provided by our technicians and on-site representatives. Our team is ready to deploy bespoke projects and national campaigns with equal precision.
Rigorous data collection and easy to read summaries are essential to communicating the value provided by experiential marketing and organic social media campaigns. That’s why our hosting back-end is designed to include a robust analytics engine that tracks reach long after the on-the-ground campaign has ended.
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2231 Crystal Dr. Ste. 1000
Arlington, VA 22202
126 53 Hägersten, Sweden